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Inflammatory Bowel Disease (IBD) patient support

Abbvie

Research found there was a need for a portal that would help patients take ownership of their IBD. Our aim was to encourage patients with IBD to move through the treatment journey from initial symptoms, to diagnosis and to ultimately take ownership of their condition. To achieve this we created an evidence based website which took patients on an interactive journey from diagnosis to ownership, and for every obstacle they came across on the journey, there was clickable information to help them overcome it. Ultimately, the journey lead them to acceptance, ownership and advocacy.

The website maintains its relevance through a regularly updated blog. Posts come from a range of healthcare professionals and other people who live with IBD, to enable readers to feel like they are not alone and well supported in their experiences.